The mother of a 15-year-old girl who died after an allergic reaction to a Pret sandwich onboard a British Airways flight today blasted a new Snickers advert that shows a man eating the nutty snack on a plane.
The ad drew the ire of Natasha's mother, who insisted the brand - owned by Mars - should not be encouraging aeroplane passengers to eat snacks containing nuts in case other people onboard were allergic to them. Read More Bereaved father begs for drug to be made available in the UK after trial proves it can drastically reduce odds of suffering a deadly allergic reaction 'At this time of year, when people are getting ready for their summer holidays, we would urge people travelling by plane to be understanding of those with food allergies, so that everyone can travel safely and without fear of a severe allergic reaction.
Researchers said the drug could revolutionise the lives of sufferers, even though it can't guarantee they won't suffer life-threatening anaphylaxis.