Brown Sugar Oceans Celebrates One Year as KZN’s Premier Luxury Hybrid…Revolutionizing the Digital Landscape: Our CEO’s Vision for Unlimited Web Hosting…Local media agency, Brandfusion, has garnered international attention for their work on “Play Your Part Ignite” – a Brand South Africa campaign that is now being used as a case study for best practice in citizen engagement.
Brandfusion developed the concept as part of Brand South Africa’s mandate to create opportunities for lasting socio-economic impact in the country. And the impact was felt from the very first session. Portia Mavhungu pitched her product, the ParaTube, an invention that features a built-in toilet with biodegradable bags that can be retrofitted to a wheelchair to allow individuals to go to the toilet without having to leave their wheelchair, to a panel of judges that included Elaine Brass .
Brandfusion was also aware the while the events in major metropolitan areas such as Durban and Cape Town drew large crowds, the programme wasn’t addressing the skills gaps in smaller communities – communities that ordinarily would not have access to business incubators.
City Nation Place’s report acknowledged that getting citizen engagement right can be a challenge, and that for a nation brand to be successful, you have to have buy in from your citizens. Play Your Part Ignite’s inclusivity was identified as one of the key indicators of the campaigns success in garnering citizenship engagement.