Kota Kinabalu: The Malaysian Tourism Federation is against the proposed niche focus for Langkawi, cautioning that any move to rebrand the island could be counterproductive.
SPONSORED CONTENT Hajiji says positive economic achievements prove Sabah govt’s commitment Kota Kinabalu: Chief Minister, Datuk Seri Hajiji Noor, emphasised that the positive economic achievements over the past three years underscore the Sabah government’s steadfast commitment to both the administration and development of the state. Read more He raised concerns about the potential counter-productivity of such a marketing strategy.
Former minister Datuk Zaid Ibrahim also weighed in on the discussion, pointing out existing Muslim tourism destinations in the region and questioning the unique selling points that would differentiate Langkawi as a preferred Muslim destination.
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