There are many very good things about being a kid. Jumping castles, for example. Running around and shouting loudly with your friends. Not having to earn a salary. Well, at Sir Fruit, we thought we’d add one moreto the list: our new range of smoothies and shots – designed for kids aged four and up. The most important thing about our new products is that they’re functional: which means that they’re not only delicious, but also nutritious. More real fruit.
Says Helene Locke, head of strategy, marketing, innovation and sales at Sir Fruit: ‘I’m busy! You’re busy! That’s just the way the world works at the moment. So we’ve tried really hard to make something good for kids that’s also super-convenient. I think of the POWER UPZ as a daily vitamin boost.’Our campaign slogan engages kids, making the Sir Fruit moment memorable. We’ve used it to activate our campaign across digital platforms and at events.
Simon Bunkell, Managing Partner of Bain & Bunkell is particularly proud of the work. He comments: ‘We’ve had a long and famous relationship with Sir Fruit. The brand feels premium and international: we find their impulse to innovate creatively inspiring.’You can, of course, find the range at www.sirfruit.com. Selected Checkers outlets will also stock it: they’re in-store in the Western Cape and KwaZulu-Natal, and will be live in other regions by the end of April.