But the London Mayor's £24million trial to cut Underground and train fares on Fridays by making them off-peak has had a 'negligible' impact on journeys.
But ridership during the same set of Fridays last year - again excluding Good Friday -was only slightly lower, at 39.4million journeys. ANALYSIS: Off-Peak Fridays trial suggests fall in Tube travel is about behaviour and lifestyle, not money By NICK TYLER I think there is work to be done to figure out how people want to live - work, leisure, sport, and so on - as a whole living experience.
So if people can work where and when they choose, then shouldn't we be looking at the transport system to enable them to do that? I know there are people who think that people not present in some official workplace are not working, but in my experience that is not true. Advertisement Tube ridership numbers also appeared to have been reduced by National Rail industrial action on two of the relevant Fridays last year.
Critics have also pointed out that the scheme saved some commuters heading into Central London just £1.20 a week, with those travelling from Zone Two to Zone One saving 60p each way. Mr Tyler also said how there is 'work to be done to figure out how people want to live - work, leisure, sport, and so on - as a whole living experience'.
Mr Tyler said one result of this is the 'shift in when and where work happens', which has seen a drop in travel on Fridays. He added that officials should 'figure out how to make the transport system fit with the people rather than force the people to fit the transport system'.