Unveiling the new Air Miles: Collectors have a reason to be excited again

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Air Miles is no longer a loyalty program focused on travel. It’s more of a general rewards program that wants its members to redeem their miles for a wider range of rewards

When Air Miles parent company Loyalty Ventures filed for bankruptcy protection in March of 2023, many people – including myself – advised consumers toAfter many tweaks and changes, Air Miles has been relaunched with the tag line “Collect more moments.

Points collectors with Gold and Onyx status can now convert Dream Miles to Cash Miles and vice versa. Onyx members get unlimited transfers. However, Gold members are capped at 1,000 miles a year, and Blue members cannot transfer their miles at all. Dream Miles now has a wider range of redemption options, including more flights and merchandise. Unlike other travel loyalty programs, Air Miles doesn’t significantly devalue their rewards when consumers choose non-travel redemptions. So whether you’re redeeming your miles for a toaster, eVoucher or flight, the value of your miles will remain relatively similar.

 

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