ISLAMABAD - They are young, Western, and full of praise for Pakistan: Travel influencers have moved in on the"land of the pure", but critics warn their rose-tinted filters are irresponsible and sell an inaccurate picture of the conservative, militancy-scarred country.
Polish blogger Eva zu Beck informed her followers it could"become the number one tourist destination in the world", while Canadian social media influencer Rosie Gabrielle said she wanted her stories to"tell the truth" about the country. Deadly attacks still occur but security concerns are easing, so authorities and businesses are keen to shake the perception it is a hostile and dangerous place.
Tourism infrastructure is severely underdeveloped, there are opaque government restrictions on places foreigners can visit, and travellers are often harassed - whether by men bothering women in a patriarchal society; or suspicious intelligence officials detaining curious sight-seers or insisting on security escorts.
Mr Hamdani, for example, acted as a driver for both Mr Wiens and another influencer, Mr Trevor James, during their visits, smoothing out any issues.
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