In line with ARI’s focus on a sense of place, this key priority for the business ensures a deep commitment to creating authentic, immersive experiences that reflect and celebrate the essence of each location. The new brand identity at Dublin and Cork airports takes this commitment to a new level, taking inspiration from the heritage of both cities and colliding cultural history with the enriching dynamism of the modern era.
Over 34 million passengers pass through both Dublin and Cork airports each year. Since 2009, they have visited The Loop for all their duty-free shopping. This refreshed offering will bring greater alignment of the retail experience with ARI’s enhanced customer value proposition. Tom Byrne, Retail Director at ARI Ireland, expressed excitement about the new rebrand, “We are the first and last stops for travellers visiting this beautiful country. Our goal is to inspire and engage our customers as they visit the Duty Free stores on their journey. We are uniquely placed to showcase both cities - their old souls and young hearts - representing the heritage and culture, juxtaposed with the vibrancy and modernism of both Dublin and Cork.