The Melaka government, in collaboration with the Melaka Tourism Association , has introduced Teh Tarik Gula Melaka as a tourism product in conjunction with Visit Melaka Year 2024 , making it the state’s signature beverage.
“So, we have taken the initiative to introduce the new product Teh Tarik Gula Melaka, which is unavailable elsewhere. Initially, this drink can be found at the Holiday Inn Hotel and Bayou Lagoon Park Resort,“ he told reporters here last night. He said the state government will continue collaborating with MTA in organising tourism programmes and activities involving tourism industry players from various sectors to ensure the target of 18.7 million tourist arrivals throughout TMM 2024 is achieved.