Irish Government says no to NI counties getting in on tourism ad campaign

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Mourne And Down District Council,Sinn Fein,Republic Of Ireland

'Failte Ireland's remit does not extend to Northern Ireland and therefore it is not possible to include the counties Armagh and Down in the Ireland's Ancient East brand.'

Hopes of counties Down and Armagh being added to a Republic of Ireland worldwide tourism branding have been dashed.

However, the Local Democracy Reporting Service has seen a letter this week from the Department of Tourism, Culture, Arts, Gaeltacht, Sport and Media, to be shown to NMDDC reps, which seems to close the door on the Council's hopes. At a committee meeting in April, councillors signed off on an updated strategy for 2024-2029, which positions the district with the tourism strap-line 'Ireland’s True Nature'.

 

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