Tourism-sector pioneer Pamelia Lee receiving her award from Prime Minister Lawrence Wong. With them are STB chairman Olivier Lim and chief executive Melissa Ow.
“In our immediate region alone, there are so many interesting things... If you want to go for nice beaches, there are so many options to explore, Indonesia, Thailand, the Philippines – nothing that we can match. He gave the example of how the Urban Redevelopment Authority’s Singapore City Gallery was not set up for tourism, but has nevertheless become a popular tourist draw.
Among the other ways Singapore can bolster its appeal is to develop more “imaginative projects”, said PM Wong, citing several already in the pipeline. These include a newthat is part of Marina Bay Sands’ expansion plans, as well as new attractions at Mandai Wildlife Reserve, such as a Noting that “tourism at its core is a people business”, PM Wong said that the Ministry of Trade and Industry and STB have plans to better equip tour guides and nurture tourism-sector leaders.The Singapore Tourism Awards recognise individuals and organisations that deliver outstanding experiences and show enterprise excellence.
Stem advocate Lynette Tan, chief executive and chairwoman of Space Faculty Asia, was awarded Best Business Event Champion for winning the bid to hold a global robotics competition, the World Robot Olympiad International Finals, in Singapore in 2025.