‘s Ocean Avenue one of the most iconic stretches of property on the planet. Anchored by the world-famous pier, it runs from one of the most celebrated stretches of sand up to the bluffs that define the palm-studded greenery of Palisades Park. This is where Pamela Anderson and David Hasselhoff ran in slow motion in, all coconut oil and bouncing hair. It’s only a block from where the Z-Boys invented modern day skateboarding.
a fog of monotony and bland development that threatens the area’s attractiveness and creative spirit. Plenty of others agree. In 2021, the Santa Monica Daily Press Meanwhile, the hotel responsible for launching Santa Monica’s first hotel boom in the late 1990s, the Loews, is finishing up a mammoth reinvention eclipsing $150 million. This summer, the Loews Santa Monica Beach Hotel will become the 5-star“It is a full renovation and repositioning of a building that’s been an anchor for the city for over 30 years,” says Younes Atallah, Regent’s general manager. Atallah adds that since 1990, it has been impossible to construct any new hotels west of Ocean Ave.
But the plan most sure to excite the old school Santa Monica creatives is the ambiguously named Ocean Avenue Project. It consists of a 35,500-square-foot “Cultural Uses Campus” located across from Palisades Park on the corner of Ocean Ave. and Santa Monica Boulevard designed entirely by Santa Monica native Frank Gehry. It will also feature a museum honoring arguably America’s greatest living starchitect .