You can bet on July paying off

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The Durban July, once seen as a colonial relic, now boosts tourism and creates jobs. Can traditions evolve with benefits?

There are people who, with some justification, point to events like the Hollywoodbets Durban July horse race extravaganza as being an anachronistic colonial relic.

Yet, well into the third decade of the 21st century, the July continues to thrive, not only as the premier horse racing event on the calendar, but also as one of the social highlights of the year. Then-mayor Mxolisi Kaunda said afterwards that projections indicated that 1 500 jobs were created through the event, which was expected to contribute about R130 million to the municipality.

 

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