Give yourself a mid-year boost and check-in to make the most…Is TypeWhizz Real Or Another Online Scam? Let’s InvestigateFuelled by customers’ R2 donations, the collaborative initiative has ‘truly become the symbol of small change making big change’
Add Hope encourages customers to voluntarily add a R2 donation to their bill, which KFC then supplements. The study finds that customers have contributed almost R644 million. With R391 million from KFC, more than R1 billion has been spent feeding malnourished children. Together this provides more than 80,000 meals on average daily.
It also points to Add Hope’s importance for long-term social, economic and personal progress, and case studies illustrate the programme’s impact on individuals, partner organisations and the communities they serve. “The ripple effects of Add Hope reverberate throughout society,” says the report. “It exemplifies the transformative power of corporate social responsibility.”
Qengqe says South Africa is on a long journey to address inequality, “and hunger is the gatekeeper. Overcoming inequality starts with something as simple as a nutritious meal.”Add Hope partners with more than 130 non-governmental organisations, non-profit organisations and community feeding schemes which identify children who are most at risk of hunger and malnutrition.
Onyi Nwaneri of Afrika Tikkun said Add Hope had professionalised her organisation’s approach to nutrition. “Before KFC, we fed like everybody else. With KFC, we feed with intention, with insight into the science behind nutrition and what it achieves with different ages of children.”