Kota Kinabalu: AirAsia and Sabah Tourism Board on Thursday signed a memorandum of understanding on a strategic partnership to boost the tourism industry over the next five years.
SPONSORED CONTENT Shell awards Sabah LiveWIRE winners Kota Kinabalu: Shell has awarded five enterprises as the state winners of Shell LiveWIRE Malaysia 2024, following the Sabah state finals held at Plaza Shell in Kota Kinabalu. . Read more “I am certain this partnership will open new avenues for tourism growth, ensuring more people will experience the natural beauty and unique charms of Sabah.
“Furthermore, the growth in tourism prompts the development of better infrastructure, including roads, airports and public amenities, benefitting both tourists and residents in the future,” she said. “The partnership also includes greater collaboration between the airline and the tourism body to potentially develop the Kota Kinabalu International Airport as a regional aviation hub in the future.
“In 2023 alone, AirAsia flights contributed to a 60pc market share for tourism in Sabah, highlighting the immense potential of this region as a major travel destination.
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