, a countermovement called Noucentisme also emerged in the early 20th century, instead championing values of reason, order and clarity. In contrast with the bohemian wave ofpioneered by Gaudí and his peers, the Noucentista style rejected indulgently decorative aesthetics in favour of a classicist approach to design that was rational and sober.
This was the style that appealed most to Francesc Cambó, a wealthy politician and philanthropist who commissioned the architect Adolf Florensa to design a seven-storey building on Barcelona’s Via Laietana in 1926. Today, it’s the Grand Hotel Central, which London-based studio Sagrada has redesigned for its opening under new ownership this summer – and the original owner’s residence and private rooftop garden remain at the top.
The rugs feature abstract, geometric patterns, while other designs are inspired by original pieces from Cambó’s home, such as the wooden boiserie in the walls, the cornices in the ceiling and the double-doored, fold-out mirrors.
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