The president’s team announced on Friday that it would be layering more spending on top of the $50 million it has already spent on ads in June. | Jacquelyn Martin/APJoe Biden’s campaign is dropping another $50 million ad buy this month as the president tries to get his struggling campaign back on track.. The campaign also rolled out more details on its canvassing program, as they plan to knock on 3 million doors over the next two months.
The hefty ad buy and additional travel comes at a perilous moment for Biden, as the president seeks to calm nervous party leaders and to reconnect with frustrated voters. Biden’s poor performance at last week’s debate, as at least three sitting House Democratic lawmakers called for him to step aside.
, promising that he was “in it to win it,” even as he acknowledged that he needed to work on his messaging to voters. And, most importantly, he’ll sit down for an interview with ABC’s George Stephanopoulos on Friday. The memo, released on Friday morning, pledged that Biden is “expected to engage in frequent off-the-cuff moments over the course of the month, as he has consistently throughout this campaign.” These unscripted moments have taken on even importance, since the president often relies heavily on teleprompters during his events, both public and private.
The campaign’s ads will target several high viewership events, including the Summer Olympics Games and the Republican National Convention. And its canvassing program will get an additional $17 million to strengthen its on-the-ground footprint in battleground states.