Amid mounting pressure on President Biden to drop out of the 2024 race, his campaign announced a massive media blitz to the tune of $50 million that will target battleground state voters. The media blitz will target Arizona, Georgia, Michigan, North Carolina, Nevada, Pennsylvania and Wisconsin, the campaign said.
The announcement of the 'aggressive' campaign comes after Biden told a group of Democratic governors that he plans to stop scheduling events after 8 p.m. so he can 'get more sleep,' according to a report from The New York Times. The 81-year-old president is the oldest in the nation's history.
The campaign's expenditure is part of their continued effort to appeal to a 'diverse group' of voters that, they say, is the backbone of their administration. Biden will kick off his new push with a trip to Madison, Wisconsin, on Friday. He will deliver remarks at a campaign event with supporters. His campaign said he will be joined by Gov. Tony Evers, Congressman Mark Pocan and others.