Known as dama in Mandarin, these big mamas or mothers are middle-aged Chinese women who love square dancing in groups at public parks or open spaces.
“After Hari Raya, there will be a square dance show in Melaka,” Malaysian Inbound Tourism Association president Uzaidi Udanis said. Although critics are of the view that these damas are a public nuisance for the noise they make during their open gatherings, industry players here are seeing business opportunities from their activities.
“Our members are trying their best to be more aggressive, targeting not just senior citizens in China but also the niche markets. These niche segments are very willing to spend,” he said.
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