The video to promote it intones: It matters. Facts Matter. Accuracy matters. Objectivity matters. Balance matters. Accountability matters. Equality matters. History matters. News matters.
Perhaps it is to sell you some marketing message or propaganda. It could be to influence your views or spending preferences. It could be to sway your vote, or shape your society. In other words, you and the data about you, is the product being traded and sold.Some 38 newsrooms from around the world have come together to celebrate the work of professional journalists and the difference it can make.
This global collaboration is led by the World Editors Forum and the World Association of Newspapers and News Publishers .
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