began to spread as Drummond connected with her readers in a relatable, funny, self deprecating and sincere way. “Someone read it, told their mom and that mom told her friends,” says Drummond. “And it grew incredibly organically.”named Confessions of a Pioneer Woman one of the top 25 blogs in the world. The Pioneer Woman also had a food component. A year after starting the blog her first recipe was “How to Cook a Steak.” She wrote her first book,, which became an instant bestseller.
Plus Kraft Heinz let her keep tweaking the recipes until she felt they were just right. “They sent me as many versions as I needed to before I they had my seal of approval,” she says. “I could request the smallest thing and they were on it.”
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