Aspen, CO - W Aspen & The Sky Residences:
It’s been eleven year since the last new hotel of note opened in this world famous ski town , which makes the new W - a rebuild of the Sky Hotel - notable. It is also notable for frequent travelers because W Hotels is part of Marriott, which operates Bonvoy, the biggest frequent stay program in the high-end travel world., but here’s an overview.
Breckenridge vies annually with sister resort Vail as the single most popular ski destination in the U.S., has the highest lift served terrain and one of the longest seasons in the country, and is by every standard a wildly popular vacation destination, with a cool Old West mining town vibe, lots of good bars and restaurants, and tons of terrain for all abilities . What it has lacked, with the notable exception of the excellent and luxurious One Ski Hill Place, is good hotels.is newsworthy.
Capitalizing on the current craze for experiential travel, the 60-room hotel will offer activities such as backcountry hut trips and has established strategic partnerships with top shelf outdoor companies including Icelandic Skis, Never Summer Snowboards, K2 Skis and the Faction Collective. The hotel will be managed by Breckenridge owner Vail Resorts, which already does a great job with properties such as One Ski Hill Place here and the fantastic Arrabelle in Vail.
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Source: CNBC - 🏆 12. / 72 Read more »