"We invest part of our tourism revenues in strategic collaborations such as the one with Paris St Germain because we understand the positive effect they have on the overall perception of the country globally," the Rwanda Development Board’s chief executive, Clare Akamanzi, said in a statement after the signing.
Under the deal, PSG will promote Rwandan products, while messages promoting Rwanda will be displayed on its women's team kit and in the club's stadium. Last May, Rwanda signed a sponsorship and tourism promotion deal with the English soccer club Arsenal.
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