Rent the Runway will offer its clothing rental service at four W Hotels locations, starting Thursday.
Jennifer Hyman, co-founder and chief executive officer of Rent The Runway Inc., speaks during a Bloomberg Television interview in New York, U.S., on Friday, March 22, 2019.Rent the Runway is hoping to make packing for your vacation a little less painless.W Hotels brand to launch a one-of-a-kind rental experience at four locations: W Aspen, W South Beach, W Washington D.C. and W Hollywood.
"This idea of being able to show up on vacation ... and have the perfect clothing for what you want to wear, is pretty magical," Rent the Runway COO Maureen Sullivan said in an interview with CNBC. "The use case of being able to travel light and not have to [pack] ... is such an obvious utility for us."
"Many of our subscribers change where they are shipping to frequently," the COO said. "I think as Rent the Runway comes to life, we are seeing how dynamic subscription can be."