New Zealand to spend millions weaning holiday towns off international tourism

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Tourism minister says overcrowded sites such as Milford Sound-Piopiotahi ‘cannot return to its pre-Covid state’

But the site “cannot return to its pre-Covid state”, Nash said. Previously, it had been under “significant pressure” from 870,000 annual visitors – a deluge of people that Nash said undermined the infrastructure and cultural and environmental values of the place., it is the country’s biggest export industry, making up about 20% of total exports. Tourism spend makes up a large chunk of the country’s overall economy, accounting for more than 5% of GDP, and directly or indirectly employing 13.

 

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