, who we spoke with recently. Patrizia is a veteran hospitality consultant previously worked as head of customer relationship management at André Balazs’ US properties and as chief marketing officer at Hotel Insider. Here are excerpts from our conversation, edited for space and clarity:The pandemic sped up what was a natural progression in the hotel industry. There was this movement towards either very large convention and resort-style hotels and very small, experiential lifestyle hotels.
Why are business centers a thing of the past? I think of the business centers as where you work outside of your room. There’s a real movement to incorporate true wellness programs into hotel offerings. The pandemic just sped up a natural progression of what a hotel was evolving into. A hotel has evolved back into being a center of the community instead of these developer bank accounts that go into communities and just try to make money, hand over fist, for whoever owns it.
Going somewhere is really nice. Hotels are keen to that, and they want people to utilize them to work out of. They want to make it attainable to stay longer and work from hotels. That includes not only special work rates or special work-from-hotel packages, but also utilizing rooms and areas that weren’t normally utilized as workspaces. They’re saying that it can really be a wonderful ‘workcation’—you can use the spa and use this trainer while you’re here—to try and entice people that way.
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