Consumer rights advocate Tatjana Halm says it’s impossible to say exactly how high the proportion is. “This is partly because there are so many ways to fake them.”
This example alone shows that we can’t even rely on the reviews of guests who were genuinely at the hotel.The problem with fake reviews, however, is that it’s hard for users to spot them. “Forget about it,” says Halm, who heads the Markets and Law department at the Bavarian Consumer Advice Center in Germany.
According to Halm, some online rating portals go to great lengths to avoid bogus reviews. When researching your holiday, it therefore makes sense to pay attention to whether and how a platform checks reviews before they are published, says the consumer rights advocate. “Nevertheless, you can never be sure if the reviews are 100% clean.”1) Scan different platforms and look through reviews to get a broader picture.
You should also take this into account in the booking platforms’ filter settings. “Hotels are often first ranked based on recommendations,” says Halm. If the price is more important to you, you should change the filter accordingly.Of course, a hotel that gets 4.7 out of 5 stars from users or a recommendation rate of 91% is enticing. With such an enormous offering online we are grateful for such orientation assistance. Or as Halm puts it, “consumers work their way towards a decision via ratings.
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