MHTC aims to continue developing existing offerings and enhancing healthcare experiences through niche branding initiatives. — Photos: Pixabay
“We are now in a solid position to embark on the next phase of the Malaysia Healthcare Travel Industry Blueprint in 2023 to rebuild the industry, while enhancing service delivery of a seamless end-to-end experience for all healthcare travellers. “The rebuild phase will also see the industry driving forward with a focus on both curative and preventive treatments as well as several niche branding initiatives such as in cardiology, oncology, fertility, and dental treatments as well as premium wellness offerings, inviting healthcare travellers to experience and rediscover the best of healthcare in Malaysia,” he added.
“However, the industry’s swift response to the pandemic has led to fruitful results. Anchoring heavily on public-private partnerships , our success as a destination has been an all-industry effort. Together, we have cultivated a solid ecosystem, further positioning Malaysia as a safe and trusted destination for healthcare travellers as we recover from the pandemic,” he added.
“In recent years, the global population has become increasingly diligent in prioritising their physical and mental wellness. It also plans to increase the market penetration in those countries while aggressively raising the country’s profile in secondary markets like Hong Kong, Cambodia, Vietnam, Singapore and Australia.
For the past decade, citizens from Australia, Bangladesh, China, India, Indonesia, Japan, the Philippines, Singapore, Britain, and the United States make up the top countries of arrival in Malaysia.Meanwhile, MSU Medical Centre chief executive officer Zahri Abd Ghani said the health tourism sector’s growth after the pandemic brought positive spill-over effects on the organisation.
“The world-class health care services provided by hospitals such as MSUMC, continue to open the floodgates for healthcare tourism. Malaysia has emerged as one of the preferred destinations for medical tourists given its highly-specialised medical treatment options, reasonable fees and patient comfort coupled with experienced medical experts who are fully equipped to meet patient demands,” he added.