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Ayala Land is developing the 1,100-hectare island as an ecotourism destination, in partnership with the Sicogon Development Corporation.“The entire island is 1100 hectares, 800 of which are developable, and 280 of which is protected forest area,” notes Rita “Ritz” Cristobal, business development and marketing manager at Ayala Land Hotels and Resorts.
“I've been doing this since 2007,” she explains. “I was an ex-hotelier turned travel technology, so I learned about it, fell in love because it was helping a lot of Philippine hotels. So when I left the industry, I tried building my own system, using the best practices and dropping the bad ones. I want to change the industry, and I'm not afraid.”She went from zero to 15 hotels, to 300 and now 3,000 partners and growing. “Then during the pandemic, I became the challenger.
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