Penang launches virtual reality tourism initiative

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The “Welcome to Penang VR” project aims to boost tourists’ experience through virtual reality solutions.

The VR technology allows viewers to “teleport” themselves to various places of interest.

Fresnel Media’s Google Street View team chief technology officer Shahram Ghaderi said the company started adding the project’s content in March last year. “We ran a pre-launch study and noticed that 16 locations received more than 100,000 views per location on Google Maps.He said 260,000 viewers spent more than a minute viewing the content.

Shahram said most people were familiar with Google Maps and it had a great impact on tourist destinations worldwide.He added that viewers could check out locations based on various categories – nature and adventure, places of worship, recreation and leisure, and shopping.

 

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