Travel Loyalty Programs Are Getting An Upgrade This Summer. Are They Worth Joining?

One Key is the new rewards program from Hotels.com, Expedia, and Vrbo, which is set to launch this summer. According to Expedia, members of their existing loyalty programs will be automatically converted to One Key. The company calls it"the largest and most comprehensive travel rewards program our brands have ever created."

One Key also allows members to earn and use points across all of Expedia's brands — on eligible flights, hotels, cars, and activities on Expedia, in addition to eligible hotels and vacation rentals on Hotels.com and Vrbo. Little is known about One Key beyond Expedia's announcement. But that hasn't stopped members of its existing program from forming an opinion. I'll get to that in a moment.What do these changes mean for travelers this summer?

Experts are doubtful that merging or devaluing a loyalty program will have much of an effect on customer loyalty — although they note it's still too early to tell., predicts the loyalty changes will generate mostly negative publicity for travel companies this summer. Tom Harriman, a frequent traveler and lawyer from Clarksville, Md., says he likes One Key in principle because you get points from your travel expenses that you can use to book anything from a plane ticket to a vacation rental.But Harriman has seen countless loyalty program"upgrades," so he's doubtful, too.Steve Silberberg, a small business owner and frequent traveler from Saco, Maine, says he's skeptical about One Key.

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