Tourism minister Patricia de Lille will officially open Africa’s Travel Indaba , which will be hosted at Inkosi Albert Luthuli International Convention Centre until Thursday.
Organisers said about 1,000 buyers and just under 1,000 exhibitors, destination marketing bodies, hotel groups, airlines, tour operators and 10 African tourism boards have confirmed 18,625 meetings to discuss business opportunities aimed at the recovery of the tourism sector. De Lille said the department is supporting 123 local small inbound tourism enterprises through its Market Access Support Programme to showcase their products and services at the Hidden Gems pavilion during ATI. This programme aims to address the cost barriers associated with exhibition and roadshow participation for small businesses by offering partial financial support to qualifying enterprises to participate at selected international and local tourism trade shows.