I fully support the idea of Sabah and Sarawak wanting to set up their own airlines. The more airlines there are, the better it is for travellers.
A boutique airline is commonly understood as one which serves more up-market customers, usually made up of the elite or those in the business fraternity. Such services are best offered by privately-owned airlines. Taking into account the current trend, will Malaysia allow foreign-owned airlines to operate between the peninsula, Sabah and Sarawak?
As a result, this airline has managed to attract a sizeable number of Malaysian and Indonesian passengers via a loyalty programme. These arrangements are quite common nowadays and have been implemented across many countries and regions, including in Europe and the Middle East.