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Give ‘Love the Philippines’ a chance: Chiz tells critics of new tourism slogan ​

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Senator Francis “Chiz” Escudero on Wednesday, June 28 said the new campaign “Love the Philippines,” that the Department of Tourism (DOT) recently launched, is worth giving a chance. ManilaBulletin

Senator Francis “Chiz” Escudero on Wednesday, June 28 said the new campaign “Love the Philippines,” that the Department of Tourism recently launched, is worth giving a chance.“While I believe in the saying ‘if it ain’t broke, why fix it?’ I am willing to give it a chance,” Escudero said in a statement.

The former slogan helped generated some 4.47 million in tourist arrivals in 2013 to more than 8.26 million in 2019 just before the COVID-19 pandemic hit the Philippines in early 2020.

 

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