The Hotel Sales and Marketing Professionals Association also received it positively, citing that their members like the new three-word marketing line.
“It’s candid, simple, and easy to recall. We will support DOT’s new campaign,” the association said in a statement.executive director Ebb Hinchcliffe said: “I haven’t seen an ad yet, so I’m not sure what context it is being used [in]. At first glance, it’s not catchy enough. However, it is time to move on. Let’s give this one a try and let’s help it be successful.”
But Albay Rep. Joey Salceda called out Tourism Secretary Christine Frasco for the seeming lack of “love” for Albay and the Bicol region. “Dear Secretary Frasco — why no Mayon in DOT Love the Philippines? And the whale shark most likely in Oslob, Cebu, so no Bicol?” Salceda said.
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