Looking to drive regional spread to the Karoo region this winter season, Wesgro partnered with popular family roadside pit-stop BP, Shell, and Engen to launch the game. Aligning with school holidays, the partnership aims to inspire young road trippers to not only download and play the animated game but visit the real-life town as part of their winter vacation itinerary.
Jean Scheltema, Wesgro’s Chief Marketing and Innovation Officer, said that ‘Starlight Adventures in the Cape Karoo draws on the insight that the youth market has a significant role to play in influencing family holiday decisions and comes off the back of the previously successful ‘‘ effort. Through digitising key attractions in the region, we’ve combined edtech and gaming to inform and inspire young minds.
Players compete to win unique user-generated content items based on the local heritage and culture of Prince Albert. Additionally, for the first time in a game, the history and culture of the Khoisan people, the world’s oldest tribe, is featured.Starlight Adventures in the Cape Karoo helps place our region on the younger visitor’s radar. There is a definite uptake in youngsters loving what the Karoo has to offer – wholesome lifestyle, fascinating history, abundant outdoor adventure, pristine nature – the introduction of a digital Prince Albert experience will elevate this enthusiasm and ultimately lead to more visitors,’ says Inga Terblanche, Chair of Prince Albert Tourism.
The game is available to play now on Roblox, and Wesgro hopes it will encourage players to visit the Western Cape in person and experience its beauty and culture first-hand.