Ad agency apologizes for using stock footages in ‘Love the Philippines’ video

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The advertising agency handling the “Love the Philippines” tourism campaign has apologized to the Department of Tourism (DOT) for utilizing non-original or stock footages in the audio-visual presentation (AVP) of the agency. ManilaBulletin READ:

In a statement released by the DDB Philippines on Sunday, July 2, the firm tapped by the DOT took full responsibility for the tourism video blunder.

The DDB said that the tourism video in question was produced by the advertising agency at their own expense. According to DDB, the use of stock footages in mood videos if “standard practice” in the advertising industry. It further claimed that the tourism video blunder was “an isolated incident”, noting that the controversial AVP has already been taken down as of writing.

 

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