MANILA, Philippines – The Department of Tourism has taken the first step toward terminating its ties with DDB Philippines, the advertising agency that used videos from other countries for the “Love the Philippines” rebranding campaign.
The DOT on Monday, July 3, said that DDB Philippines’ use of stock videos reflected a failure to comply with its obligations in the P49-million contract. “As DDB Philippines has publicly apologized, taken full responsibility, and admitted in no uncertain terms that non-original materials were used in their [audio-visual presentation], reflecting an abject failure to comply with their obligation/s under the contract and a direct contravention with the DOT’s objectives for the enhanced, the DOT hereby exercises its right to proceed with termination proceedings against its contract with DDB,” the DOT said in a message to reporters.
DDB Philippines earlier emphasized that the video was meant for internal use and was only a “mood video.” The DOT has yet to respond to inquiries as to who authorized the publication of the internal video.is “standard practice” in the industry, the use of foreign stock footage was an unfortunate oversight and was “highly inappropriate.
“Further, the DOT reserves the right to take all other action against acts deemed inimical to the interest of Philippine tourism,” the DOT said.DDB Philippines is part of DDB Group Philippines, an award-winning integrated marketing communications company. The group has handled some of the DOT’s previous campaigns, as well as those of other government agencies. –
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