Stakeholders, TPB shut out of new tourism drive decision | Ma. Stella F. Arnaldo

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The Department of Tourism (DOT) claims no public funds have been paid to its advertising agency, DDB Philippines Inc., for the carrier video of its “Love the Philippines” brand campaign. Know more:

Netizen Ry Llanes posts on his Facebook account links to the source of footage used in the DOT’s ‘Love the Philippines’ rider video, which purportedly depicts Philippine scenes but were actually filmed in other countries. The new slogan was unveiled at the belated celebration of DOT’s 50th anniversary on June 27, 2023. THE Department of Tourism claims no public funds have been paid to its advertising agency, DDB Philippines Inc.

Separate interviews with those who attended a DOT event with stakeholders on June 21, where the slogan was unveiled, said the agency didn’t ask for their feedback. “The presentation on June 21 was called a ‘launch.’ It was not a consultation,” said one tourism leader who spoke on background. The stock footage were taken from Storyblocks, an online resource for audio, video, and photos that can be paid for by publishing and creative media companies.

 

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