But how can such a big-time marketing communications and services network that had won several awards before commit such a mistake?, which touts itself as"the country’s largest and most recognized integrated marketing communications and business solutions provider."
Aside from DDB Philippines, the organization comprises agency networks DDB MNL, Tribal Worldwide; specialist agencies Ripple8, Agile Intelligence, Bent and Buzz; and strategic business units Touch XDA, Optimax, Beyond, Field Outsource Asia, Philippine Movers, Strawberry Jam Creative Services Inc., and The Bernbach School.
According to their website, the firm mainly operates to build a brand's equity and help them achieve their marketing goals through coming up with advertisements, cAll of these steps are integrated with a so-called"PEOPLE FIRST approach," wherein the group strives to offer training programs to ensure that employees are engaged and skilled up, which in turn ensures that the quality of service they provide are"at par with, if not exceeds, clients’ requirements and expectations.
In March this year, the group also become the first advertising company in the Philippines to be given theThis comes after the employees underwent a survey that measured their experiences across five focus areas, namely, credibility, respect, fairness, pride, and camaraderie.The awards that DDB Group Philippines took home would perhaps not be possible if not for their famous campaigns that have captured the attention of Filipinos.
One of their memorable ones is their"Pork Sisig campaign" in partnership with barbecue fast food chain Mang Inasal, wherein they produced a television commercial that puts the spotlight on actor Empoy Marquez as he highlights the delicious qualities of the restaurant's pork sisig in a catchy song.
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