Senator Nancy Binay, chair of the Senate committee on tourism, lamented the “major setback” that the DOT suffered during the first salvo of its new campaign.
DDB Philippines, the advertising agency hired by the DOT for the “Love the Philippines” campaign, had earlier apologized and assumed “full responsibility” for using “non-original or stock footage” of travel destinations for the campaign’s promotional video.Despite this, Binay said the DOT should have not been remiss of its duty to thoroughly review the materials forwarded by DDB Philippines.
“Now, there will be a tinge of doubt when people consume the DOT’s next television ads or promotional materials. And this is a… because we didn’t seem to learn from earlier mistakes of unoriginal logos, slogans, designs or video clips,” she argued. “It’s frustrating to know that even the government can fall victim to blunders in a marketing campaign that supposedly aims to promote the Philippines’ unique character, natural beauty and cultural attractions,” she said in a separate statement.
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