“We expect Secretary [Christina] Frasco to make right whatever went wrong, and ensure that the integrity of our brand will not be diminished due to an ‘oversight,’” the senator added.
“The DOT should also be more discerning and critical on pegs, concepts, storyboards, and drafts that ad agencies present to them. There are also lapses on the part of the client,” she said. “It’s frustrating to know that even the government can fall victim to blunders in a marketing campaign that supposedly aims to promote the Philippines’ unique character, natural beauty and cultural attractions,” she said in a statement.The lawmaker was dismayed at how government was seemingly scammed by the release of the promotional video.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Holiday Holiday Latest News, Holiday Holiday Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Netizens slam, praise DDB Philippines, DOT over 'Love The Philippines' campaignDDB Philippines and the Department of Tourism face criticism from a number of netizens outraged by what they perceive as a blatant mistake on the use of stock footage, while other netizens praise the new slogan
Source: rapplerdotcom - 🏆 4. / 86 Read more »
Ad firm admits ‘foreign stock footage’ used in PH promoAdvertising agency DDB Philippines apologized to Tourism Secretary Christina Frasco and the public for using “non-original/stock footage” of travel destinations in other countries for the 'Love the Philippines' campaign’s promotional video.
Source: inquirerdotnet - 🏆 3. / 86 Read more »
DOT now investigating alleged use of stock videos in ‘Love the Philippines’ campaign videoThe Department of Tourism is looking into allegations that the campaign video for the country’s new tourism slogan “Love the Philippines” featured stock videos.
Source: PhilippineStar - 🏆 7. / 71 Read more »
DOT probing alleged use of stock footage in ‘Love the Philippines’ videoMANILA, Philippines — The Department of Tourism’s (DOT) is probing the alleged use stock footage taken from other countries in its “Love the Philippines” promotion video. The clips
Source: inquirerdotnet - 🏆 3. / 86 Read more »
DOT contractor apologizes for stock footage in 'Love the Philippines' videoDDB Philippines, the agency contracted for the launch of the country’s new tourism campaign "Love the Philippines," apologized on Sunday for what it viewed as an "unfortunate oversight" regarding the inclusion of non-original stock footage in an audiovisual presentation.
Source: gmanews - 🏆 11. / 68 Read more »
Ad agency apologizes to DOT; admits using stock footage in ‘Love the Philippines’ videoDDB Philippines, the agency that prepared and published the “Love the Philippines” tourism promotion video, apologized to the DOT for including stock footage clips of other countries in its audio-visual presentation. | FArgosinoINQ
Source: inquirerdotnet - 🏆 3. / 86 Read more »