Gordon, who served as Tourism Secretary and popularized the slogan "Wow Philippines" from 2001 to 2004, is saddened by tourism video fiasco and the ongoing conflict over who is to blame and who derails the project.
"Some of our people may have wasted time, but we must fix the problem as a nation. Somebody has to own up for us to restart the campaign. That is the only way. DDB Philippines must admit negligence for not checking the photos in the DOT's Audio Visual Presentation . How they left the country red-faced in the international community," Gordon said in a statement on July 4.and the tourism is far too important to dwell on this deception.
"An agency as big as DDB cannot overlook a mistake that big. It is their duty to review and have everything checked, or the mistake will bite you. More importantly, it will rapidly hurt the Philippines." "The damage is gargantuan, and this fiasco over the use of photos of Thailand, Indonesia, and Dubai in the AVP astounded the world. Filipinos must exact accountability," he added.
Gordon even suggested that the DBB should correct its mistake with an emphasis on what to love about the Philippines: the sense of responsibility of Filipinos and the easy access that drives the tourism culture.
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