Fund request for DOT brand campaign questioned

Binay grilled Tourism Secretary Christina Frasco during the Senate’s finance subcommittee deliberations on Tuesday into the department’s proposed P2.604-billion budget for 2024.MANILA, Philippines — Sen. Nancy Binay questioned the funding request of the Department of Tourism for its branding campaign when it has already launched the new tourism slogan “Love the Philippines.”

“Why are you spending P30 million for a study that was supposed to be done before you launched ‘Love the Philippines’?” Binay asked. Binay cited a July 4 Jakarta Globe article, which quoted Indonesian Tourism and Creative Economy Minister Sandiaga Uno as saying that he saw the Indonesian rice paddies in a DOT promotional video during the United Nations’ World Tourism Organization meeting in Cambodia.“With all due respect, we find ourselves in the unique situation of ASEAN centrality, goodwill and good relations among fellow tourism neighbors,” Frasco said.

Chinese tourists are considered “one of the top sources of inbound travelers,” the agency noted in a statement. The DOT and the FFCCCII also discussed the enhancement of the country’s gateways, construction of tourism roads, expansion of the Philippines’ cruise tourism, and reopening of Mindanao for tourism.

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