Renowned luxury hotel chain Evok collection sees strategic investment from the Courtin Family, who also owns beauty brand Clarins, in an effort to “create unique experiences focused on well-being”.The Courtin family goes from beauty to luxury hotels as they make a bid towards a new high-stake investment, leading to an acquisition.
The Courtin-Clarins family are the founders of the upscale cosmetics brand Groupe Clarins, who owns the private investment entity called Famille C Participations. Christian Courtin-Clarins and his brother Olivier Courtin-Clarins, sons of Clarins founder Jacques Courtin-Clarins, started the company in 2017.
The strategic investment further unites the world of beauty and well-being in an embodiment of Famille C’s vision of the “French art of living”. “The desire to innovate and modernise the luxury hotel industry is one of the keys to Evok’s success and one of the reasons for our partnership,” explains Prisca Courtin, general manager of Famille C Participations.
In a joint statement the two companies stated, “With this investment, Famille C Participations is implementing the strategy led by Prisca Courtin and her teams, naturally expanding its business into hotel experiences where well-being is central.” Emmanuel Sauvage, managing director of Evok Collection explained, “This is a new stage for Evok Collection. United by a common vision, I’m looking forward to continuing to write the Evok story together.
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Source: Luxuo - 🏆 571. / 51 Read more »