Last year, when World’s 50 Best issued its first global ranking of hotels, only two properties in the US made the cut: the Equinox and Aman New York hotels, both in Manhattan.
One key denotes a “special” stay, two make it “exceptional” and three reflect hotels that are “extraordinary.”Gwendal Poullennec, international director of the Michelin Guide, has described the criteria for these awards in highly subjective terms. Earlier this month he told Bloomberg that these most exceptional properties will be judged based off “the experience” alone.
The intimate US ceremony, held at New York City’s Museum of Art and Design, is the second such presentation by Michelin this month, with the first-ever awards being handed out to French hotels on April 8, in Paris. At that event, 24 hotels were awarded three keys, including five of Paris’ 12 “palace” hotels. And more such ceremonies are coming: Awards will be announced in Spain next week and in Italy on May 7, before heading to Japan in July.
“Our users say that when they are looking for places to stay, they will spend on average 10 hours on 10 different platforms to do so,” Poullennec said at the ceremony. “They’re at a loss. There is a demand for real recommendations and independent ones, that you can trust and go beyond brand labels, and that apply from one country to another—a global reference.”
Pouillennec tells Bloomberg the overlap is because restaurant critics need places to sleep; that made it logistically feasible to prioritize these places. Although, as he told Bloomberg earlier in Paris, they’re not excluding the possibility of sponsored hotel guides in the future.
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