Entrance to the Beverly Hills Hotel in Beverly Hills, California. The hotel received three “keys” from Michelin, the most a hotel can get. Last year, when World’s 50 Best issued its first global ranking of hotels, only two properties in the U.S. made the cut: the Equinox and Aman New York hotels, both in Manhattan.
Importantly, keys were only distributed to hotels in seven primary markets across the U.S. where the Michelin Guide also reviews restaurants: New York City, California, Chicago, Florida, Colorado, Atlanta and Washington, D.C. Michelin says next year’s ceremony will expand to include more of the U.S.Gwendal Poullennec, international director of the Michelin Guide, has described the criteria for these awards in highly subjective terms.
The intimate U.S. ceremony, held at New York City’s Museum of Art and Design, is the second such presentation by Michelin this month, with the first-ever awards being handed out to French hotels on April 8, in Paris. At that event, 24 hotels were awarded three keys, including five of Paris’ 12 “palace” hotels. And more such ceremonies are coming: Awards will be announced in Spain next week and in Italy on May 7, before heading to Japan in July.
It’s not that Michelin is the only designation that consumers can use to parse quality hotels. Walk into many of the key-awarded hotels, and you might see a Forbes’ five-star plaque — that honor was given to some 80 luxury hotels in the U.S. in 2023, and American travel magazines dole out similar recognitions each year. But Michelin’s reputation spans much of the globe, in a way that the others do not.
The Atlanta Michelin Guide, for instance was sponsored by the local tourism board in a deal worth $1 million, but no restaurant in the city earned more than a single star. Its inclusion as one of the first destination in the hotel keys presentation will come as a surprise to luxury hotel afficcionados; the city is not widely known as a hub for luxury hotels, and only three hotels in the city were included, each with one key.
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