when there are so many identical ones on the market. If you like an expensive pair of shoes — such as thesesneakers, which cost $150 — and you want to find a cheaper option, another brand likely sells a nearly identical pair for less — such as these
Baird agrees that more expensive sneakers will generally be made of higher-quality materials like leather and created with better construction methods — meaning they’ll likely offer you more longevity. “Marketing anything is always contingent on the brand itself. However, generally speaking, if a shoe is more expensive, it’s likely because the cost to produce it is higher,” said. “When marketing a more expensive shoe, marketers will typically highlight its points of differentiation to justify to the consumers why the price point is what it is.
“The overall look of a sneaker really depends on the eye of the beholder. Price isn’t always a factor here. We gravitate to what we personally like,” Topol said. “Maybe you’re a nonconformist and like sneakers that are a little out of the ordinary. Or maybe you’re more conservative and prefer a simpler design with clean lines. Who’s to say one is better than the other?”from some purchases made via links on this page. Every item is independently curated by the HuffPost Shopping team.