Ed Perkins on Travel: Do frequent flyer programs need regulation?

Ed Perkins, Tribune Content Agency Over the years, airlines have resisted any sort of regulation of their frequent flyer programs. These are sales programs, they say, and shouldn't be subject to regulation at all. Actually, a reasonable position.

Recently the DoT and other agencies decided to take a closer look. I have no idea whether anything will come of it, or what form any future regulation might take, but I can list the issues and my take on them. People are also reading… Even if a consensus emerges that the big-line programs are anti-competitive, the next question is what to do about it. Again, I see no obvious remedies. Murky waters are ahead on this one.

This form of pricing is obviously deceptive. DoT has specifically cited it as a deception in its full-fare advertising rules. But there are two big questions as to whether anyone will even look at this in the current investigations:Consumer Pain Points. DoT's consumer mandate also includes rectifying any practices deemed as"unfair." Here again, defining"unfair" can be slippery.

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