DOT at 50: Leading the call to ‘Love the Philippines’

Over the past five decades, the DOT has faced global challenges, witnessed changes in administrations, and navigated varying political winds. However, it has stood the test of time, gaining invaluable wisdom from its past experiences. Today, the DOT stands stronger than ever before, buoyed by the support of each and every team member of the department, led by the capable leadership of Secretary Christina Garcia Frasco.

Guests and stakeholders of the tourism industry listened as the President rallied them to collectively make the Philippines the “tourism powerhouse of Asia” in the coming years. The President, however, stressed that the responsibility does not rest solely on the DOT’s shoulders; each and every Filipino has the potential to become the “country’s tourism ambassador.” “I enjoin you all to be our country’s promoters, advocates, and if I may borrow a coined term in this age of social media… be our country’s top influencers.”

“Indeed, the Philippines will never run out of places to discover, meals to enjoy, adventures to experience, people to meet, talents to admire. Let us take pride and celebrate the love we have of our country and our people for it is the same love that gave meaning to the establishment of the DOT and the same love that will propel our tourism industry moving forward into the future,” Marcos said.

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